WHITEPAPER

Digital Experience Platforms and its Role in Digital Transformation

Digital transformation has reached the tipping point. Everyone now understands that they must transform. But amid all the fervor and hype, it is easy to lose sight of what is at the center of digital transformation: the customer.

In this whitepaper, you will learn about:

• The essence of digital transformation, primacy of the customer and the evolution of content management systems (CMS)
• The importance of executing an omni-channel strategy for your customers, partners and employees
• The missing link: workflows and governance
• How your organization can get started with an integrated, end-to-end engagement platform